As we saw with the 3x Multi event, the server became much more lively and active. So why not give those events every day and week?
Server Goals are tasks that the whole server has to complete within the hour, day, and week. These can range from the amount of blocks broken, number of procs on one enchant, the amount of tokens/money/energy gained, how many ranks are passed, to how many keys are opened, celestials succeded, and more.
The hourly goals give op rewards like 128 master keys to everyone, 1 stack of 3 tiers of cryptics, 3 crystals/attributes.
The daily goals are multipliers given only to people who contributed to a certain percentage (e.g: 2% of the whole goal is required to be able to be affected by the multi as to prevent freeloading) the multi can be 0.5x anything from tokens to leveling xp
The weekly goals are boosters that are also given only to people who contributed to a certain percentage, only this time it's absurdly high.
These goals combine hourly goals and daily goals, but very high, where instead of 0.5x, they can become 2-3.5x from tokens to leveling xp.